Two decades made us human forever —With Zufi Deo, Co-Founder at Bizgees

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In the latest blog post from our community, Zufi Deo, Co-Founder at Social enterprise Bizgees, tell us how the last two decades have humanised us forever from an entrepreneurship perspective.


Two decades made us human forever

The last two decades have seen a complete transformation in how we work, live and play. These two decades have set a standard for centuries to come. This article highlights some key changes we have experienced over this time from a founder’s perspective.

I remember my very first venture 20 odd years ago during the days of the dotcom boom. We were a team of professionals working on a Human Computer Interaction project using AI. Today this has evolved into the UX industry.  We all had day jobs and were working on this project in the evenings and weekends.

These were the days when Google as we know today was just taking off.The internet was a new frontier just like in Star Trek.  To a lot of people it might as well have been a mission to Mars! Domain name hoarding was big business. Most global brands were classed as bricks and we were building the clicks to compete against them.

In those days, no one quite understood what VC’s were looking for – not much change there!  Not many VC’s actually existed. A business plan structure was something unique to each investor. Business Incubation was a myth. We used to attend First Tuesday networking events to meet but more importantly learn from others in the same space.

This was an age when business as a discipline was still in its infancy. Some of us studied it, but most didn’t. So, simple things like bookkeeping, cash flows and calculating cash churns was a big deal.

Fast forward to the 2020’s.The internet has entered the mainstream. Google is the standard for search engines. Facebook has more accounts than people on the planet. Twitter has changed grammar forever!

More importantly the methods and processes these new companies use are also accepted as the new norm. They are also available to the rest of us and not held as a state secret. Business structure has changed. For example, Netflix doesn’t have a CFO(??) Now user design (UX) is at the core of this new age. Tech adoption is seen as more important than tech generation.  In other words, making tech serve us, the people, is the new norm.


This new norm is here to stay.The debate is no longer whether Bricks or clicks. Many Bricks have disappeared. Other bricks have joined the clicks.The new economy has finally entered the mainstream.The old industry is adopting this new norm and has accepted it will fall off the wayside if it doesn’t. The new economy values of inclusion & diversity is an essential part of the new business model. 

From hiring of staff to pricing strategies ensure the onus is on the business to make money while meeting its obligations to society.The B Corporation and the Social Enterprise movement have made industry social responsibility players – social welfare is part of their mission now as much as the bottom line.

Peer to peer engagement is changing how we relate to each other. No longer do national boundaries stop human engagement.  No longer does the language barrier stop cross cultural exchanges – Google Translate helps with that. So, this flow of knowledge and human engagement has generated an opportunity never seen before.

For the first time in human history we can socially and financially include all 7 billion of us into the mainstream.  All of us can access a decent education – provided we can access the internet and the English language (more languages are coming as well).  Platforms like offer a Harvard University level education for near free for all.

All in all we have entered an age where education and social welfare are at the heart of our everyday lives.  We all feel the responsibility of supporting each other in our hour of need.  More importantly we have accepted that our new approach to  existence is a global one where no part of the planet will be left behind.

About the Author

Zufi Deo is the co-founder of BizGees, a startup from the Bridge Community. BizGees is the winner of the Infosys Challenge for financial inclusion at the UNICEF FinTech Jam for Good 2016 and challenge winners at the Eu v Virus Hackathon 2020. They are an alternative finance startup which supports communities across 4 different continents using the latest developments in technology and business innovation. BizGees embraces human centred design to meet the holistic needs of its stakeholders.  It is currently scaling its impact by supporting local artists and talent in Europe and the US – profits transform refugees into entrepreneurs.

Phoebe Smith

Phoebe Smith

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