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The business tools that will guide you through your 4-month incubation program

Build your business plan with our 8 interactive tools:

Value Proposition

Your Value Proposition is the #1 thing that explains why people would be interested in your offer.

  • Get to the root of the problems you’re trying to solve through The Why Tree activity

  • Identify and group your customers into segments

  • Do customer discovery interviews and research

  • Estimate your market size and build a market opportunity graph

  • Write concrete value proposition statements

Competition Map

Understanding your competitors is essential to finding your spot in the market.

  • Define the attributes that you and other solutions compete on

  • Identify competitors you didn’t know you had

  • See how you stand out among the crowd

  • Discover where you can improve your offering

Stakeholder Map

Starting a company 100% by yourself is almost impossible. Building relationships with your partners, supporters, suppliers and, of course, a great team is key.

  • Identify all different types of partners and collaborators

  • Understand the possible value exchange you can have with each one

  • Decide what you should do in-house and what you should let others do

  • Explore your distribution channel options and choose the best ones

  • Create a map of the ecosystem of partners around your business

Business Model & Marketing

We'll help you understand what business model is right for you and start planning your marketing activities.

  • Learn about different business models

  • See how your business model could (or should) differ per customer segment

  • Use design thinking to choose the best one(s) for you

  • Understand the basics of a marketing funnel and create your own

  • Estimate your cost to acquire a customer

Pricing & Business Viability

Find out if you're leaving money on the table by being too shy with prices, or overcharging and losing business opportunities.

  • Learn about different pricing strategies and choose yours

  • Compare your competitors’ price points and strategies

  • Do customer discovery to understand their willingness to pay

  • Learn and use a pricing methodology to determine a price point

  • Estimate your customers’ lifetime value

Financial Projections

Get a step by step handle on all of your financial needs. We make it easy even if you’re allergic to numbers.

  • Determine the funds you’ll need to launch

  • Project the expenses you’ll have in your first years of operation

  • Plan for the team you’ll need and their salaries as you grow

  • Understand the sales targets you’ll need to reach

  • Account for what it costs you to produce your product or service

Impact Plan

Changing the world we live in? Building an Impact Plan will help you clarify what system you're a part of and how you're trying to influence it.

  • Map the system you work within and the elements that currently govern it

  • Show how you want to change what’s happening within it

  • Craft your mission and vision statements

  • Identify if you are working on any of the UN’s Sustainable Development Goals

  • Define how you will measure your impact and track results

Growth Plan

Make sure you're spending your time on the right things. Define solid, measurable objectives to align with your team and stay on track.

  • Put your long term goals in writing and draft a plan to reach them

  • Identify your company’s values

  • Determine the KPIs you’ll track overtime (Key Performance Indicators)

  • Set milestones to help you reach your goals Identify and plan for future risks

  • Identify and plan for future risks

Value Proposition

Your Value Proposition is the #1 thing that explains why people would be interested in your offer.

  • Get to the root of the problems you’re trying to solve through The Why Tree activity

  • Identify and group your customers into segments

  • Do customer discovery interviews and research

  • Estimate your market size and build a market opportunity graph

  • Write concrete value proposition statements

Competition Map

Understanding your competitors is essential to finding your spot in the market.

  • Define the attributes that you and other solutions compete on

  • Identify competitors you didn’t know you had

  • See how you stand out among the crowd

  • Discover where you can improve your offering

Stakeholder Map

Building a company 100% by yourself is almost impossible. Building relationships with your partners, supporters, suppliers and, of course, a great team is key.

  • Identify all different types of partners and collaborators

  • Understand the possible value exchange you can have with each one

  • Decide what you should do in-house and what you should let others do

  • Explore your distribution channel options and choose the best ones

  • Create a map of the ecosystem of partners around your business

Business Model & Marketing

We’ll help you understand what business model is right for you and start planning your marketing activities.

  • Learn about different business models

  • See how your business model could (or should) differ per customer segment

  • Use design thinking to choose the best one(s) for you

  • Understand the basics of a marketing funnel and create your own

  • Estimate your cost to acquire a customer

Pricing & Business Viability

Are you leaving money on the table by being too shy with prices, or overcharging and losing business opportunities?

  • Learn about different pricing strategies and choose yours

  • Compare your competitors’ price points and strategies

  • Do customer discovery to understand their willingness to pay

  • Learn and use a pricing methodology to determine a price point

  • Estimate your customers’ lifetime value

Financial Projections

We make it easy even if you’re allergic to numbers. Get a step by step handle on all of your financial needs.

  • Determine the funds you’ll need to launch

  • Project the expenses you’ll have in your first years of operation

  • Plan for the team you’ll need and their salaries as you grow

  • Understand the sales targets you’ll need to reach

  • Account for what it costs you to produce your product or service

Impact Plan

Changing the world we live in? Building an Impact Plan will help you clarify what system you’re a part of and how you’re trying to influence it.

  • Map the system you work within and the elements that currently govern it

  • Show how you want to change what’s happening within it

  • Craft your mission and vision statements Identify if you are working on any of the UN’s Sustainable Development Goals

  • Define how you will measure your impact and track results

Growth Plan

Having solid, measurable objectives is a great way to align with your team and stay on track.

  • Put your long term goals in writing and draft a plan to reach them Identify your company’s values

  • Determine the KPIs you’ll track overtime (Key Performance Indicators)

  • Set milestones to help you reach your goals Identify and plan for future risks

Generate your customized business plan as you work through the tools

Create the actionable business plan you need to make your business project viable. We’ve worked for five years to create a program that supports you in articulating what has just been stored in your head. 

But where do the tools and content come from?

Each of the 8 tools has been built by entrepreneurs, for entrepreneurs, using cutting-edge innovation-based entrepreneurship methodologies. On top of our years of experience as entrepreneurs ourselves, rather than reinventing the wheel, we broke down leading frameworks into easy steps, included but not limited to: Disciplined Entrepreneurship by Bill Aulet, Business Model Canvas by Osterwalder, Lean Startup by Eric Ries, Blue Ocean Strategy by Kim & Mauborgne, Design Research Methods by Hanington, Design Thinking by Tim Brown, etc.

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