Case Study

Extending support to minority-led small and micro-enterprises during and after the pandemic


Supporting SMBs has been an urgent priority throughout the COVID-19 pandemic, with a great need among minority-owned small businesses. Learn more about VISA’s approach to support up to 103 entrepreneurs in America.

In this Case Study you can find

  • Visa's initiative provided $5 million to minority-led SMBs, showcasing commitment to underserved businesses during COVID-19.
  • Over 300 Visa employees engaged as mentors, enhancing guidance for entrepreneurs and fostering internal collaboration.
  • The program's expansion plans into Europe highlight its scalability and impact on supporting early-stage SMBs through social innovation.

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